Assistant Manager, Marketing and Product Development

Key Responsibilities:

• Develop and implement marketing strategies to increase brand awareness, customer acquisition, and loyalty.
• Conduct market research to identify customer preferences, market trends, and competitive landscape.
• Collaborate with the sales team to develop pricing strategies and promotional offers.
• Manage the airline’s product portfolio and identify opportunities for product enhancements or new offerings.
• Oversee the development of marketing campaigns, including advertising, digital marketing, and social media initiatives.
• Monitor and analyze marketing campaign performance, and adjust strategies as needed to achieve desired outcomes.
• Ensure consistent brand messaging and visual identity across all marketing channels.
• Collaborate with internal teams to ensure seamless execution of marketing initiatives, including coordination with operations, sales, and customer service departments.
• Build and maintain relationships with external partners, such as advertising agencies, media outlets, and industry influencers.
• Stay updated with industry trends, customer insights, and emerging marketing technologies to drive innovation and competitive advantage.
• Support in the planning and development of new and existing products, focusing on aesthetic aspects, designs, functionality, and usability, taking into consideration future trends and lifestyles.
• Help with the artistic direction of air and ground products to ensure the airline’s premium positioning.
• Monitor and oversee various stages of product offering so that the materials used, and parts and components achieve the finest standards in terms of quality, aesthetics and timeliness.
• Enhance brand equity and customer experience through partnerships with other brands, including support in planning, negotiation, contracts, implementation, and relationship management.
• Support the development of a product brand and design guide with regular updates.
• Develop innovative ideas for customer-facing products and designs.
• Managing and developing the brand/product portfolio throughout the airline while monitoring growth strategies.
• Working with the Ad Agency to grow and develops the Airline’s brand by ensuring a consistent and appropriate brand image is achieved and sustained.
• Working with multiple teams within the airline including project managers, product developers, IT, HR, marketing personnel, and external creative agencies to ensure the airline’s brand values and image are followed.
• Provide support for the advertising agency on the data collection process on brand positioning and growth.
• Develops and implements creative and cost-effective plans to sensitize the public about the Airlines’ differentiation in the marketplace, value proposition, and business model.
• Provides oversight and design input to ensure consistency of branding, voice, and messaging across all Guest and Team Member touchpoints.
• Communicates guidelines and ensures consistency across all Guest touchpoints (advertising, inflight, airport services, loyalty, ancillary revenue, sales, HR, and internal communications).
• Works with external partners including airports, and media to monitor brand consistency.
• Maintain and evolve brand guidelines as required.
• Management of branded promotional items.
• Analyzing industry, competition, and market trends and advising on improvements and or changes to improve the airline.

Minimum Qualification and Experience:

• Bachelor’s degree in communications, Marketing or a Business-related course.
• A minimum of 5 years’ experience in a Brand Management role.
• Strong analytical, communication and interpersonal skills
• Able to work with minimum supervision as well as part of a team.
• Proven experience in marketing and product management within the airline or travel industry.
• Strong understanding of marketing principles, market research, and product development.
• Excellent analytical skills to interpret data and make informed marketing decisions.
• Proficiency in digital marketing platforms, including social media, search engine optimization, and email marketing.
• Creative thinking and ability to develop innovative marketing strategies.
• Strong project management skills and ability to prioritize tasks in a fast-paced environment.
• Excellent communication and interpersonal skills to collaborate with cross-functional teams and external partners.
• Experience in managing marketing budgets and measuring return on investment.
• Knowledge of airline industry regulations, customer behavior, and competitive landscape.

Competencies:

• Proven negotiation and communication skills.
• Results-oriented, methodical, and pays attention to details.
• Proven good presentation and reporting abilities.
• Interpersonal, human relations, and team management skills.
• Analytical and problem-solving skills.
• Coordination and networking skills.
• Good IT and computer proficiency skills.
• Maturity, high ethics, and integrity.
• Good training and coaching skills.
• A confident, independent, articulate, and reliable personality.
• Ability to work under tight deadlines and for long hours.
• Ability to deliver high-quality outputs with minimal supervision.