Analyst – MoMo and Inbound Channel Analyst

Main Purpose:

Planning, implementing, maintaining, and commercializing inbound marketing channel initiative to drive voice, data and digital revenue growth as well as mobile money commercial function with analysis and insights.

MTN Uganda Limited is an equal opportunity employer and is seeking to recruit a competent individual to fill the following position.

Job Title: Analyst – CVM MoMo and inbound channel

Reports to: Manager – Customer Value Management

No. of Vacancies: 1

Main Job Functions:

• Plan, create, and implement comprehensive inbound strategies and initiatives to drive new business opportunities, and manage channel expansion.
• Creating, managing, and executing inbound initiatives across all available channels like USSD, App, Web, queuing system and digital channels.
• Analyze and report on the effectiveness for each channel marketing efforts and adjust as needed.
• Collaborate with other departments, such as design and product, to create cohesive marketing campaigns.
• Monitor industry trends and stay up to date on new marketing technologies and techniques.
• Provide training and support to team members on inbound marketing best practices and tools.
• Measuring the effectiveness of inbound campaigns against agreed key performance indicators (KPIs)
• Conduct market and competitor research, and develop strategies based on those findings.
• Develop and implement advanced models and instruments that drive business growth and reduce revenue exposure.
• Own the development and implementation of value propositions, programs, and projects to ensure growth and profitability of inbound marketing channel.
• Provide daily, weekly, and monthly reporting on the impact of inbound campaigns and initiatives.
• Perform Mobile money analysis & propose actions to reduce churn, growth RGS and product uptake/penetration across the different product line

Managerial / Supervisory Responsibilities

• Have the self-insight and flexibility to adapt to different situations.
• Communicate actively and effectively resolving any potential conflicts that may arise.
• Employee relations and collaborative teamwork
• Manage contributions and expectations of external service providers and stakeholders.
• Ensure ongoing liaison with other areas of the business.
• Review performance management, evaluating, assessing, and tracking performance to ensure that objectives and targets are achieved.
• Build and enforce a customer centric approach.
• Communicate actively to effectively resolve any potential conflicts that may arise.
• Have the self-insight and flexibility to adapt to different situations.
• Live the MTN Brand values –influence employees’ behavior.
• Influence other stakeholders to achieve the business objectives of the channel

Creativities (improvement/innovation inherent)

• Suggests concrete ways to improve productivity and improve resource utilization.
• Strive to automate processes and procedures wherever possible.
• Apply market research in an optimal way to continually improve processes and procedures.
• Communicate results and recommendations to the relevant areas of the business to build a competitive advantage.
• Recommend creative and innovative solutions to enhance MTN performance.
• Establish sound relationships with service providers and vendors and business segments.
• Encourage continuous service improvement.
• Implement cost-saving activities.

Vulnerabilities(control span)

• Business expectations vs. the delivery reality
• Data integrity
• Poor customer service will impact negatively on revenue.
• Speed to market
• Limited resources
• Evolution of technology
• Legislative changes
• Reliance on the stability and availability of systems
• Non-achievement of turnaround times
• Inappropriate processes resulting in delayed service to clients.

Education

• Bachelor’s degree preferably in Actuarial Science, Information Technology, Statistics, Business computing or Commerce

Other Training:

• Customer Value Management,
• Campaign Management & Go to Market (GTM)
• project management,
• Customer Analytics and CRM,
• Advanced analytics (SQL, Python, R)
• Business analysis and intelligence
• Statistical analysis
• Application development and management

Work Experience         

• At least 2 years’ experience in business analysis and financial modeling in the marketing environment.
• Proficiency in data analysis tools and languages (e.g SQL, Python, R).
• Strong analytical thinking and problem-solving skills.
• Excellent communication skills with the ability to translate data insights into actionable recommendations.
• Detail-oriented and able to manage multiple data sources efficiently.
• Demonstrated leadership in predictive and heuristic modelling within a large organization.
• Telecommunication experience is an added advantage.

Knowledge:

• Expertise in customer data, information systems, data warehouses, data marts, business intelligence software and systems
• CVM methodology, principles, capabilities, and techniques.
• Business Analysis and Data Management
• Statistical modeling and multivariate analysis
• Segmentation techniques
• Scoring techniques
• Data Quality analysis
• Algorithm Knowledge
• Data mining and predictive analytics
• Reporting and performance analysis
• Knowledge of local markets, including market trends
• Business Performance Measurement & Management
• Business and financial planning

Attributes and Skills Necessary Skills:

• Results Achiever – Produces sustainable commercial results through ethical practices.
• Operationally Astute – Sets priorities, plans, organizes and co-ordinates work to deliver the highest commercial returns.
• Ability to Translate commercial objectives to technical terms for ensuring underlying system readiness.
• Strong Strategic and Analytical Thinking
• Strong Knowledge in Campaign Management and CRM tools (Flytxt is an added advantage)
• Advanced statistical software skills (SQL, Python, R, etc)
• Advanced use of Excel (Excel, VBA for Excel, etc)
• Business and strategic acumen
• Strong interpersonal, negotiation skill and conflict management skill

Behavior Attributes 

• High performing individual with strong standing to be perceived as peer for senior management.
• Ability to support overall campaign management design.
• High level of energy and creativity, willingness to go the extra mile.
• Open and trustworthy personality and strong relationship building
• Strong sense of professionalism and integrity
• Highly driven and motivated individual, with strong personal presence, integrity and resilience
• Effective Communication
• Planning and organization
• Results orientated.
• Team player
• Composed and confident
• Focused and priority driven.
• Customer centricity
• Pressure tolerance
• Consultative
• Alert to environment changes and trends
• Balances personal life with work